SOLUTIONS THAT EMPOWER BUSINESSES
Hyperlight is a PR and marketing agency dedicated to bringing long-term cost-effective growth and marketing solutions to small and medium businesses, with an emphasis on autonomy and owner-empowerment. I believe in creating strategies that put our clients in charge of their business development and growth through dynamic and engaging content strategies, with minimum ongoing fees. With small business ownership and management experience, we understand the unique needs of our clients.
My name is William Standley, and I am the Founder and Director of Hyperlight. For over half a decade I have run a successful and dynamic small business. From humble beginnings with no clients I managed to build a client base that provided positive economic growth and enabled me to sell at profit and pass my success onto a new Entrepreneur. But this was not an easy task: Operating while maintaining the administrative side of small business ownership is time consuming and all too often takes precedence over promotional considerations such as social media and digital content. On the other hand, the costs involved with outside help are often times inaccessible in the tight budget most small and medium business operators are tied to.
So what’s the solution?
For me, it was getting family and friends, and even other small business operators to help with posts and endorsements. This filled the void, but the results were less than ideal: Inconsistent brand voice, mixed messages and sub-optimal release times meant the digital component of my business was static and not working to bring interest engagement or business. Now with the insights I have gained from the marketing and PR industry I can see the ways in which I could have taken my digital presence from administrative nightmare to second salesperson. Hyperlight is my way of bringing those solutions to your small or medium business.
And the best part?
I can teach you to take control of your content strategies and set you up on a schedule that works for you, not the other way round. That way once you are established and seeing the benefits of a strong digital presence and clear brand, and those social accounts are red-hot with all the engagement, we can go our separate ways.
I want you to succeed!
I don’t believe that breaking your bank under expensive consultation fees is sustainable business. I offer a range of pricing and plan options that are designed to work within your budget and proportional to the development goals for your business. Together we can establish realistic and achievable objectives and clear metrics to gauge the impact our strategies are having over time. And more than that, I can teach you how to enjoy managing your digital content! There is nothing more satisfying that developing the voice of your brand, and seeing it grow into a strong and identifiable income generator.
Now is the time.
Don’t waste another day forcing yourself onto the content management grindstone. Contact Hyperlight and start your journey to self-driven cost-effective success.
Welcome to Hyperlight. What is your destination?